Sinopsis
 
Corporate matrimony aims to bring the core essence of sales and marketing through the metaphors of relationship building towards marriage, shaaring of journey of how to to woo clients into signing long-term, profitable and mutual benefitting partnerships. 
 
Suitables for readers of any background and encourages a mind shift that sales and marketing skills can be nurtured. A book that combines both ends of the business world; it shares insights by a wordly top management leader and “on the ground – facing clients – war zone” techniques of the ever evolving middle managers.
 
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Writer:
Mohd Daud Bakar
Lay May Senn
 
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ISBN 978-967-1587249